Digital Web Marketing S.E.O. Is the key to success online!
Recent research shows that 70% of search engine users (your customers) wont go past the first page of search results. So if your site isn't in the top ten results your missing out!
SEO - Search Engine Optimisation & Web Marketing Solutions
SEO or Search Engine Optimisation is about getting noticed by search engine's such as Google. This is considered organic because you don't have to pay for the visitors that your website is bringing in from search engine results. Every website wants more traffic so taking the time to invest in it, is a long-term worthwhile strategy. Without having a investment in S.E.O. you are going to be dissapointed with low search engine results positioning and in turn not much traffic.
Please get in touch with us today at email@example.com so we can help you and your business achieve your search engine marketing goals.
Here at Tempus IT we occassionally list some of the main tips that you can use when optimising your own site. If you have little idea as to what SEO means it stands for Search Engine Optimisation. Which in essence is getting your website ranked higher than your competitor (or the search term you are chasing).
Some common questions people ask are... Why doesnt my website appear in Google? Why does my site appear below my competition? Why is my site not receiving traffic/clicks and why are some of them not from my country?
Google, Bing and Yahoo (the dominant search engine players) have very complicated ways of devising where your website should rank for particular search terms. A combination of steps are what gives your site the edge. Your competitors are watching where they rank and will fiercely defend it! We will be adding more tips over time and please not this is only a very very basic guide.
Content is King!
Quality search engine's (Google, Bing, Yahoo) give priority to sites that have constant updates with quality content (as in not rubbish sites). A search engine's goal is to bring the best results to a user who is using them, so it makes sense that if your content is good then it will be served up to searchers accordingly.
Backlink building or building links is a MAIN part of SEO. Google's "backrub" is what lead to its success. What a backlink does it sends an approval of another site...sort of like a voting system. Search engines make this connection and give it a ranking depending on the quality of the links you have and the amount you have.
Link building is a time consuming task and by asking someone to link to you is usually fruitless as there is little value for the person you want the link from. A few guidlines for link building are the following.
Get thematic links from sites that have a common connection to yours (e.g. If you got links from a Hardware Blog and your site was about Consulting it would have no value).
A general saying in the industry is that a particular page that has 40 + links out of it really provides no "link juice" for your site (as its sharing itself too much) so once again no value.
Links of Quality always out perform a heap of links (as in 5 quality links related and relevant are better than 500 links of no quality).
Watch out for overseas operators who claim to get links for you by placing your site on their selected partner sites. They are usually scam's whereby they link to negative sites and search engines pick up on this and can send your site right down the bottom (sometimes referred to as "link farms").
Tempus I.T. has an SEO Specialist who can optimise your site to get the best results!